New Furniture Category Created by Home Reserve Product Launch

Fort Wayne, IN (PRWeb) December 21, 2006 -- Home Reserve LLC, of Fort Wayne Indiana, introduces its ready-to-assemble, (RTA) sectional furniture. Having pioneered the upholstered RTA furniture category with its existing line of sofas, loveseats, chairs and ottomans, the addition marks the creation of a new ready-to-assemble sectional category.



Available in 103 fabrics, the sectional expands the design flexibility of an already feature rich furniture offering. All Home Reserve sofas , loveseats, sectionals, chairs and ottomans include built-in storage, changeable covers, five year frame warranty and are shipped direct to customer within 10 business days via UPS. Available in three styles, Home Reserve sectionals can be custom configured to suit any home and sectional units start at $99.

The introduction of the sectional signals a milestone in the Home Reserve concept. Home Reserve President Blaine Wieland illustrates, “We spent a lot of time researching and developing the original sofa idea based on years of experience in the institutional furniture industry. Our hope for the Home Reserve concept was that people would appreciate unique features like built-in storage and changeable fabrics provided at an exceptional value. The introduction of the sectional is the realization of that hope because it was driven by customer demand. It shows us that customers have embraced the concept and that has inspired us to respond to their requests for sectional furniture.”

Relying exclusively on Internet marketing and e-commerce is one way that Home Reserve is able to achieve value pricing. Home Reserve’s website (www.homereserve.com) is the only place shoppers can buy its sofas, loveseats , sectionals, chairs and ottomans. Wieland concludes, “We eliminate a lot of headaches for our customers by being an online company. We’ve taken the drudgery out of the furniture shopping experience. Getting a sofa now is just as easy as getting books, movies and MP3 players off the Net.”

The designers behind Home Reserve have won many awards and their furniture has been seen on the sets of popular TV shows like “ER” and “Touched by an Angel”. Recently Home Reserve furniture has been featured on HGTV’s “Mission Organization” and in several print publications including “Woman’s Day” magazine and Better Homes and Gardens publication “Bargain Style”.

For additional information, contact:

Byron Shank
Home Reserve LLC.
http://www.homereserve.com
3015 Cannongate Drive
Fort Wayne, IN 46808
Phone: 260-969-6939

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